In May 2014, Ray’s went a little bit Hollywood and created a set for the next action packed movie from Warner Bros. Pictures, Village Roadshow Pictures and New Line Cinema being filmed at the Movie World Studios on the Gold Coast. The premise was that in the aftermath of a massive earthquake in California, a rescue-chopper pilot makes a dangerous journey across the state in order to rescue his estranged daughter. Sound familiar? The movie was San Andreas starring Dwayne Johnson, in cinemas on May 28 2015.
We knew that our customers would do a double-take seeing us on-screen and it was a great chance to do something different. Plus, it would be fun!
We collaborated with the movie’s set design and building teams, bumping in (that’s movie parlance, you know) thousands of dollars of stock as casually as those who construct Hollywood sets every day. They were a fantastic team to work with and together we created a Ray’s that our customers could have shopped in, right down to the pricing on the shelves.
Three things struck me about this movie caper.
One was the number of people involved – builders, carpenters, painters, electricians, dressers, designers, sound technicians, lighting gurus, hair and make-up, security, drivers, cleaners, catering, actors and extras, plus people who move things about on demand and hold umbrellas.
The second thing was how disciplined the crew was. When the cameras rolled, not a word was spoken nor did a crew member move and everything was done meticulously.
The third thing was how patient the crew was. They wait a lot in the movie business. Filming is a slow process, offset by bursts of rapid activity. Over and over again, they stepped through the scenes, re-set people, equipment and the set.
Like a magician’s tricks, movie-making is shrouded in secrecy and whilst we are bursting to tell of everything we saw, we appreciate the importance of maintaining the illusion. Suffice to say however, the sheer effort involved in creating the dream is extraordinary. Possibly even more astounding is that at the end of the day’s shoot, they pack it all up and do it again the next.
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